NPI is Speaking at the 2009 PDMA International Conference
Columbus, Ohio (August 17, 2009) – New Product Innovations is proud to announce their participation in the 33rd Annual PDMA International Conference in Anaheim, California this year from October 31st – November 4th. NPI is one of the conference sponsors as well as an exhibitor and has also been invited to be a moderator of a Guru Roundtable session.
This year’s conference theme is “Gaining Traction for What’s Ahead: Achieving Product Development Outcomes for Commercial Success.” As thought leaders and expert practitioners, NPI will be leading a group discussion on culture in the business process of innovation. NPI's Roundtable Session, entitled, "Which Came First: the Process or the Culture?" is scheduled to take place on Wednesday, November 4th, at 10:15 AM.
“We feel that a significant contributor to failed innovation is the organizational conflict between culture and process,” said Bob Messaros, EVP of NPI. “Companies have continued to look for the 'ideal' process to innovate, all the while ignoring the impact culture plays in preparing the organization to be successful. We've got it backwards in the copycat mentality -- if it worked for them it will work for us," concluded Messaros.
The Roundtable Sessions are considered an important part of the PDMA International Conference because of the unique learning format they provide. NPI's Roundtable Session will be an interactive group discussion that will hopefully make participants think differently about the challenges of innovation. NPI looks forward to the opportunity to be engaged in a dialogue with a refreshing point of view.
About NPI
NPI provides custom product development and manufacturing services for clients spanning the industrial, medical, and consumer products industries. The company takes new product ideas through the research, design, engineering, and manufacturing stages to ensure a commercially successful product is the end result. NPI provides expert design and engineering services in addition to managing quality offshore manufacturing operations. NPI has helped clients such as Zin Medical, Georgia-Pacific, Procter & Gamble, Ashland Chemical, Owens Corning, Bausch & Lomb, Midmark, and Jarden Consumer Products bring commercially successful products to market in the most economical way.
In June 2009, NPI launched an initiative to help US medical device companies benefit from the extraordinary growth of the China market. Through a proprietary four-phase process of Market Assessment, Due Diligence, Channel Development, and Marketing/Distribution, NPI is working closely with its partners in China to bring U.S. medical products to the China market.
NPI has offices in Columbus, Ohio; Shanghai and Guangzhou, China; and Hong Kong. For more information on NPI, visit: www.npi.com
About PDMA International
PDMA is the premier global advocate for professionals and organizations working in the fields of new product development (NPD), management and innovation. The development of new products and services involves an integrated set of unique activities. PDMA is the only organization that focuses on addressing these challenges by providing opportunities for professional development, education, peer networking, and recognition. Our mission is to improve the effectiveness of individuals and organizations in product development and management. For more information visit: www.pdma.org
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Contact:
Gayle Morrison
Marketing and Business Development Manager
NPI
614-410-3989
gayle.morrison@npi.com
