When Jenn-Air had the idea to create mixers and blenders that would actually add to the decor of the kitchen, they knew they were on to something positive, but they didn't know exactly how to turn the idea into reality.
They needed to figure out how to make durable materials capable of taking an everyday pounding look like blown glass. They needed to figure out how to manufacture appealing, artistic shapes without breaking the bank. They needed to be sure their reputation for making reliable products wouldn't suffer in the process. They needed to be sure that this idea wouldn't end up with so many others that simply couldn't be translated from concept to manufacturing reality. They asked NPI to help.
We solved those problems, turned the idea into an aesthetically unique line of blenders and mixers, delivered a blender that was the highest performing in the market, and left Jenn-Air believing they needed a toaster to go along with the line.
So we did it again. We created a toaster in the same aesthetic and even made it state of the art in delivering perfect toast time after time, regardless of the number of pieces being made or the size of the bread. The Jenn-Air Toaster became the top-selling brand at The Great Indoors the year it was introduced.